With offices in LA + SF, we are boutique by nature but encompassing in approach. More than a traditional public relations agency, carvingblock represents an ‘in-house’ answer to dynamic and elevated client/media relations, responsive communications and synergistic scoping - allowing our clients to feel ahead of the curve and on-the-pulse with the people, companies, and communities that matter most.



At carvingblock we help brands of all kinds share their story authentically. We are impassioned about hospitality + believe in the power of the unconventional. We couple expertise in brand alignment with experiential storytelling. Let’s craft something dynamic. A custom scope with our clients can include:


public relations + media communications

strategic planning

brand partnerships + collaborations

concept consultation + positioning

experiential alignment

press kit + web development

industry introductions

event planning

social + digital content creation/management

creative services/graphic design​



Committed to providing our clients the highest quality program, CarvingBlock is consciously driven to share our brands with a vast community of tastemakers, media, VIPs, and oF-THE-MOMENT consumers. Our distinct approach is motivated by the following core values:


Effective + Creative Storytelling


GOAL-BASED Customized Campaigns + Brand Identity

Alignment With Unique, Progressive Partners + Like-Minded collaborators

Forging unparalleled media + client RelationshipS



We are proud members of the next creative class – each of our programs are rooted by curation, community and connection. We champion brands to reach the next level; improving traditional public relation efforts by creating narratives that enhance the way you interact with your audience. Our process is one of collaboration – an opportunity to bring together brands, media + strategic partners to build synergies and strengthen valuable communications for our clients.



Max Block


Born into a family tenured in the restaurant community and with an innate attraction to all things food, Max has been drawn to the hospitality and culinary industries his entire life. A Los Angeles native, he attended Pitzer College, graduating with a double degree in sociology and media studies. In addition to helming carvingblock, Max co-hosts Tastemade's first talkshow-cum-podcast, table setting - which launched in 2019 and looks at how kitchen and culture collide - and acts as the Culinary Liaison for Los Angeles Times’ collection of food festivalS. 


Past & Present Clients:

Amazon studios

ArtIsanal LA

Blue Ribbon Restaurants

blvd concepts




Chicas Tacos

Chipotle Mexican Grill

Coachella Music and Arts Festival

Coastal Luxury Management

Cocktail Academy

Crafted Kitchen

Crossroads Kitchen

diageo 'beyond the pour'

employees only LA

ETA Highland Park


grand central market

Harper's club


Innovative Dining Group (IDG)

Jame Enoteca

LA Food Fest


Los Angeles Food & Wine Festival

Los Angeles Times' FOOD BOWL

Los Angeles Times' TASTE

Melrose Umbrella Concepts

Mendocino Farms

Mezcal El Silencio

Moet Hennessy

new school consulting

NOMOO Burger

Off the menu co.

Pebble Beach Food & Wine Festival



Selverey Rum

Spartina Restaurant

Stuff'd Dumpling Shop


The Greyhound Bar & Grill

the madera group

the tender fest

Vegan Beer & Food Festival


wing fest


Let's talk