a full-concept public relations firm that specializes in servicing the culinary, hospitality, and lifestyle spheres. Boutique by nature but encompassing in approach, we are dedicated to creating specialized and effective strategies that connect brands to the public in engaging and creative ways.



Our public relation campaigns are customized to benefit the sales, marketing, and goals of your business. Aligned with leaders within our spectrum, CarvingBlock serves those fueled by unique ideas, forward thinking, and progressive ideals. We offer our clients the following fundamental communication services:


 Press Release Creation

Media Relations

Strategic Launch Campaigns

Press Kit + Brand Story Development

Marketing + Brand Identity Collateral

Opening Event Strategy

Concept Consulting & Re-Conceptualization

Social + Digital Media Content Execution



Committed to providing our clients the highest quality program, CarvingBlock is consciously driven to share our brands with a vast community of tastemakers, media, VIPs, and on-the-pulse consumers. Our distinct approach is motivated by the following core values:


Effective + Creative Storytelling To Benefit The Bottom-Line

Customized Campaigns Based On Goals + Brand Identity

Dedicated Acumen Coupled With Worldly Scope On Trends

Alignment With Unique, Progressive Brands + Like-Minded Partners

Crafting Quality Relationships, Media + Client Alike



CarvingBlock is a collective of creatively driven individuals each specializing in the creating, planning, and execution in support of your brand. We fully believe in collaborating with our clients while providing counsel based on our cultured and established expertise of the hospitality industry.


Max Block
President / Culture Chief
Born into a family of open-minded travelers with an innate attraction to all things food, Max has been drawn to the hospitality and restaurant industries his entire life. A Los Angeles native, he attended Pitzer College, graduating with a double degree in sociology and media studies. Prior to establishing CravingBlock PR, Max worked as an Account Executive at public relations industry veteran, Wagstaff Worldwide, where he captained the campaigns on accounts that included Chipotle Mexican Grill, Pebble Beach and Los Angeles Food & Wine Festivals, Innovative Dining Group, and Mendocino Farms. He currently acts as the Public Relations Co-Chair for Taste Of The Nation Los Angeles, and recently launched The FareTrade, a reimagined culinary members’ club connecting food aficionados to the nation’s leading chef talent and progressive culinary artisans.



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